There are many reasons why brands, of all sizes, become embroiled in a social media crisis and why they get things wrong. How can you avoid an innocent incident snowballing into a PR nightmare and how do you win back the trust of your customers?
Using real life examples, this ebook will help your brand:
- Prevent any potential crisis and minimise potential risks.
- Prepare a reaction plan.
- Respond, reflect, construct and counter any social activity.
- Recover by understanding and addressing the problem cause.
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