How to manage a social media crisis [Free ebook]

Don't fall victim to poor crisis management


There are many reasons why brands, of all sizes, become embroiled in a social media crisis and why they get things wrong. How can you avoid an innocent incident snowballing into a PR nightmare and how do you win back the trust of your customers? 

Using real life examples, this ebook will help your brand:

  • Prevent any potential crisis and minimise potential risks. 
  • Prepare a reaction plan. 
  • Respond, reflect, construct and counter any social activity.
  • Recover by understanding and addressing the problem cause.

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